Jupiter Wine Co. is more than just wine (although we consider ourselves some of the biggest wine geeks in the business) and more than just a community of like-minded individuals that share a love for minimal intervention wines. We aim to establish an economic engine that stands up to consolidated, corporate wine and the economic apartheid those organizations have created towards agricultural and hospitality workers in this community. These organizations have appropriated the term ‘sustainability’ as a sales and marketing tool without considering the economic sustainability of the most fragile communities essential to its creation; and what they’ve given us are gross domestic products in their pursuit of Gross Domestic Product. When you support Jupiter Wine Company, you don’t just drink natural wines, you can have the confidence that 100% of the profits generated go to affordable housing solutions for the communities most responsible for its creation.